Greater Growth Group
A quarterly strategy lab for experienced marketers
Greater Growth Group
A quarterly strategy lab for experienced marketers
Marketing is busy.
Strategy is often missing.
Most marketing roles are built around activity: campaigns, channels, tools, and timelines. Execution fills the calendar, but the real leverage lives upstream in decisions about customers, value, and focus.
Greater Growth Group exists to help experienced marketers think, speak, and operate like strategists, not campaign managers. This is not about doing more marketing. It is about doing the right work.
Greater Growth Group Is A Working Strategy Lab
It is designed for experienced marketers who want to move upstream into strategic thinking and leadership conversations. The work is applied, collaborative, and grounded in real business problems, not hypotheticals.
This is not a place to collect ideas. It is a place to sharpen judgment.
Who Participates In The Greater Growth Group
Greater Growth Group is designed for marketing leaders and agency account directors who already know how to execute and want greater influence over direction.
It is especially relevant for those who are tired of executing decisions they did not help shape, optimizing tactics without clarity, or being responsible for results without authority.
The Greater Growth Group Format
Greater Growth Group runs in quarterly cycles.
Each quarter includes one strategic theme, three live 120-minute working sessions, and one defensible strategic artifact.
This is live, applied work, not passive learning. Participation is expected.
Quarterly Focus Areas
Quarter 1: Customer Value and Experience
Focus: Where value is actually created or destroyed in the customer journey
Outcome: A decision-grade customer experience map that informs strategy, not just marketing
Sessions include how customers actually make decisions, mapping the real customer experience, and translating insight into strategic direction.
Quarter 2: Positioning and Differentiation
Quarter 3: Go-To-Market Focus
Quarter 4: Strategic Planning and Tradeoffs
Each quarter builds strategic muscle that compounds over time.
What You Leave With
By the end of each quarter, participants leave with clearer strategic thinking, stronger confidence in decision-making, language they can use in leadership conversations, and a strategic artifact grounded in reality.
Not theory. Not inspiration. Clarity.
Greater Growth Group is for marketers who are done executing other people’s strategy and ready to develop their own.
Participation is by invitation or application.
What Clients Say When Clarity Returns
“Ben showed incredible care, listening deeply to understand our success and customers with genuine respect that made all the difference.”
“Ben's passion and close collaboration helped us understand our market deeply, delivering prompt and sincere solutions that moved us forward.”
Be Bold.
Be Passionate.
Be Effective.
Be Aligned.
Be Curious.
Be Great.
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