A Strategic Mindset
Thoughts on Strategy and Branding
A Strategic Mindset
Thoughts on Strategy and Branding
The writing below reflects how I think about growth, alignment, and leadership as organizations become more complex. These are short essays and reflections drawn from real work with leadership teams, not abstract theory or trend commentary. Some readers come here to explore ideas. Others want to understand how I approach decisions and problems. Both are valid.
Where to Go Next
For structured, ongoing exploration with other experienced marketers, the Greater Growth Group is where this thinking is developed in depth.
For a clear, practical system behind this perspective, the Be Great Framework outlines how alignment is understood and applied across organizations.
Learning Section
The 7 Degrees of Growth
Most organizations stall because they choose the wrong kind of growth. The Seven Degrees of Growth show leaders when to refine what exists and when to change trajectory, so effort turns into momentum ... ...more
Strategy
January 19, 2026•5 min read
The Marketing Leadership Gap Most Growing Organizations Face
A clear case for fractional marketing leadership when growth demands judgment, not tactics. ...more
Why We're Different ,Strategy &Marketing
January 09, 2026•2 min read
Should You Focus on Content, Social, or Ads?
Don’t guess your way through marketing. Learn the smart order for content, social, and ads—so you build trust before you buy traffic. ...more
Branding ,Strategy &Marketing
January 06, 2026•2 min read
What Should Your Marketing Budget Be?
A bigger marketing budget won’t fix unclear strategy. Learn how to align spending with impact—and build a growth engine that actually converts. ...more
Strategy ,Marketing
December 02, 2025•1 min read
Do You Really Need a Strategy
Strategy isn’t fluff—it’s how your business turns motion into momentum. Here’s why alignment matters more than action (and how to fix it fast). ...more
Strategy
November 17, 2025•2 min read
Do You Really Know Who You Serve?
Most businesses market to “everyone.” Here’s how to define your ideal customer, sharpen your messaging, and grow with more clarity and less guesswork. ...more
Strategy
November 03, 2025•2 min read
Why Marketing Gets Treated Tactically and What It’s Costing You
Most CEOs treat marketing as a tactical role—but it’s a strategic discipline. Here’s why that mindset limits growth—and how to fix it without hiring a CMO. ...more
Strategy
October 21, 2025•2 min read
Does a Logo Really Matter? The Hidden Power of Visual Identity
A logo isn’t your brand—but when backed by strategy, it becomes a symbol of trust. Learn why visual identity matters and how clarity and consistency drive real impact. ...more
Branding
October 01, 2025•2 min read
The Big Branding Mistake - And How To Avoid It
Rebranding falters without internal ownership—learn why at Be Great Strategies. With 30 years of expertise, Ben Gregory reveals how listening and leadership turn brand launches into lasting advantages... ...more
Branding
September 06, 2025•4 min read
Branding: No Shortcuts, Just Sweat Equity
Branding isn’t built overnight. Like fitness, it takes consistency, discipline, and hard work—not shortcuts. Here’s why the long game pays off. ...more
Branding
September 02, 2025•2 min read
The Strategic Superpower of Listening
Discover how listening transforms brands at Be Great Strategies. Our client interviews revealed its power—uncovering truth, reading the room, and unlocking breakthroughs. With 30 years of expertise, B... ...more
Why We're Different
September 02, 2025•3 min read
Leading Business Like a Premier League Manager
Learn to lead like a Premier League manager with Be Great Strategies. Ben Gregory, with 30 years of expertise, shares how to build winning business strategies, adapt teams, and drive growth. Join the ... ...more
Strategy
August 28, 2025•2 min read
What Clients Say When Clarity Returns
“Ben showed incredible care, listening deeply to understand our success and customers with genuine respect that made all the difference.”
“Ben's passion and close collaboration helped us understand our market deeply, delivering prompt and sincere solutions that moved us forward.”
Be Bold.
Be Passionate.
Be Effective.
Be Aligned.
Be Curious.
Be Great.
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