MarketWise

A strategy cohort for in-house marketers

Greater Growth Group

A quarterly strategy lab for experienced marketers

Better Insights.

Better Strategy.

Better Execution.

Begin with a Better You.

Professional and personal growth have never been more critical to today’s marketing leaders. Marketing roles are changing fast. Expectations are higher, AI is reshaping execution, and leaders want clearer results. Unfortunately, many in-house marketers are still treated as tactical support instead of strategic contributors.

Our Purpose:

MarketWise is a monthly peer learning cohort committed to helping marketing professionals step back from constant execution, sharpen strategic thinking, and connect their work to real organizational growth.

Join several marketing leaders from a variety of organizations and industries as we strengthen our marketing competencies through relevant discussions and engaging experiences.

Who it's for:

MarketWise is designed specifically for leaders who serve in marketing roles inside organizations. Common position titles of cohort participants include:

• Marketing vice presidents, directors and managers

• Communications directors

• Marketing team members preparing for greater leadership responsibilities

This group is not designed for agencies, consultants, freelancers, or business owners. The focus is on helping people who carry marketing responsibilities from inside an organization.

Why Participate?

MarketWise helps in-house marketers:

• Think more strategically about marketing and growth

• Understand changing markets, audiences, and competitive pressure

• Connect marketing activity to organizational goals

• Strengthen positioning, messaging, and campaign thinking

• Communicate marketing strategy more clearly to leadership

• Learn alongside peers facing similar challenges

• Build confidence for greater leadership and career advancement

Each 2-hour Monthly Session Includes:

Marketing News & Updates

Relevant trends, AI developments, campaign examples, audience shifts, and emerging market changes.

Strategic Marketing Insights

Guided discussions focused on marketing practices, articles, trends, and case studies.

Current Marketing Challenge

Practical discussions on today’s real marketing challenges, using market-based examples or participant-submitted situations.

Application & Takeaways

Practical lessons, discussion prompts, and preparation for the next session.

Our Curriculum

Each month focuses on practical marketing matters that help participants think more clearly and lead more effectively.

Example topics include:

• The Challenges of Market Adaptation

• Markets, Audiences, and Competitive Positioning

• Marketing Dynamics and Marketing Performance

• Effective Marketing Strategy Design

• Brand Clarity, Messaging, and Engagement

• Implementation and Performance Challenges

• Delivering Great Marketing

• AI and the Future of In-House Marketing Work

Facilitated by Strategic Marketing Experts

Ben Gregory is the founder of Be Great Strategies, where he provides fractional CMO leadership for organizations that need growth, not more marketing activity. With more than 30 years of experience across business, nonprofit, and faith-based organizations, Ben helps leaders clarify value, align strategy with market reality, and turn marketing into a leadership discipline.

Larry W. Rottmeyer, Ph.D. has spent his career at the intersection of marketing, leadership, and higher education. He has led both agency and in-house marketing teams and directed successful MBA programs at two universities. Today, Larry spends his time designing creative learning experiences for teams and organizations, as well as advising young leaders and entrepreneurs.